On May 3, the World Meteorological Organization announced that there is an 80% probability that El Niño will occur from July to September this year, and there is a 60% probability that it will occur from May to July. The El Niño phenomenon will have the opposite impact on the climate in many parts of the world as the La Niña phenomenon, which may aggravate global warming.
This kind of sign has emerged since April. At that time, he received many orders from Vietnam. In May, this trend intensified. "For this reason, we have successively expanded our production lines and recruited new employees. We have expanded five production lines so far, but the production speed still cannot keep up with the supply of orders." Ke Chaomin told reporters that all the goods were still "hot" after leaving the production line, and they were caught. Pack and pull away.
Fan clothing is becoming more and more popular, and more and more companies are also thinking about how to make this "functional black technology" a trend of summer wear in the future.
Recently, the Japanese fashion brand FreshService teamed up with Kuchofuku, an air-conditioning clothing technology company, to launch a new "air-conditioning vest": it is made of soft and skin-friendly SOLOTEX fabric, and there are two small embedded fans on the back, which can blow air inwards to create air circulation and let sweat quickly. Evaporation achieves a cooling effect. The product has attracted a lot of attention in the market.
In fact, with the continuous development, the hardware problems that occurred in the early days of fan suits, such as insufficient power, battery life, blowing noise, insufficient wind power, heavy clothes, etc., have gradually eliminated technical barriers in the continuous improvement. And more and more companies have also realized that since the hardware has reached the ceiling, by cooperating with trendy brands, they can widen the gap with ordinary manufacturers in design, attract young maidans, open up more sales markets, and at the same time enhance brand awareness , It is convenient to further build brand effect.
Japanese outdoor fashion brand meanswhile teamed up with Kuchofuku to launch an "air-conditioning raincoat" in 2020. This item will only accept pre-sale when it is released in 2020. Maybe it sold well, and it will be replenished once in 2021; The uniform experiment co-managed by Kiyonaga Hirofumi, for three consecutive years from 2019 to 2021, has launched a series of air-conditioned clothing products with Japanese air-conditioned clothing leader BURTLE, including jackets, sports vests, fishing vests, etc., which have attracted a lot of attention; in order to welcome the Tokyo Olympics in 2020, Nike teamed up with a series of trendy brands to launch a limited series for the Tokyo Olympics. Among them, Virgil Abloh noticed the Japanese-style air-conditioned clothing, and incorporated related designs into the joint name to pay tribute.
In 2022, according to a report by Sen-i News, a Japanese textile industry publication, Japan's air-conditioning clothing market has quadrupled in the past five years to $120 million, and more and more companies are beginning to install fans in school bags, cushions, Mattresses and even pet supplies.
"We started producing fan suits in 2018, which is an early batch in the industry. The outer diameter of the fan suits has also changed from 7 cm at the beginning to 10 cm now, and the power and wind power are getting stronger and stronger. In terms of style, it is also Constantly enriched, there are more than a dozen styles such as long-sleeved styles, vest styles, and sunscreen styles.” Zhang Huazi believes that only by continuous innovation can products meet consumer needs in terms of functionality and style.
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